Our People

The Produce Company employs more than 140 staff

The Directors

The Produce Company is headed by co-founders Rob McPhee and John Stokes. Since 2001, Rob and John have built a business based on trusted relationships with speciality growers, suppliers and manufacturers.

Rob McPhee
The Big Apple | Managing Director

Rob McPhee, The Big Apple, heads up the domestic business. He’s passionate about building the company to become the premier food service supplier.

John Stokes
Captain Capsicum | Export Director

John Stokes heads up the Exports division of The Produce Company. John’s entrepreneurial flare lends to exploring new and exciting business opportunities all over the world. 


Our Operations team are in charge of getting your orders delivered on time and in immaculate condition. We adhere to strict quality control and health standards to ensure your orders are perfect, every time.

Mike Richards
Ginger Nut | General Manager

Human Resources

The Produce Company is a great place to work. The safety, health and well-being of our staff comes first. We have over 150 staff in a wide range of positions from sales, admin, buyers, packers and drivers.

Stephanie Bell
Sassy Strawberry | Resources Manager

Domestic Sales

Our customers are all assigned an experienced Account Manager. They’ll work with you to ensure a smooth start and excellent ongoing service to suit your needs. Nothing is too much trouble.

Alan Gardner
The Grape Escape | General Manager Sales & Marketing

Customer Service

Our friendly Customer Service team is available night and day to offer advice and support on 0800 PRODUCE or on email at orders@produce.co.nz.

Steffan Visser
Mr Potato Head | Call Center & Office Manager


Our specialist Purchasing team are responsible for sourcing the finest quality products from around the country. They work with specialty growers to procure unique ingredients for your kitchen.

Paul Armishaw
Curly Kale | Purchasing Manager


Our experienced Accounts team manage the finances coming in and going out of the business. They’re available to offer advice when working with The Produce Company. 

Norm Adie
Vanilla Gorilla | Finance Manager