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Welcome to our world of produce

Get to know our dedicated farmers, growers, producers and exclusive partners as we explore their New Zealand farms and locally grown produce. Whether it is communicating first-hand information from these talented folks or sharing the stories behind the produce you receive. Our goal is to take you on the road of discovery with all things food.

The food industry is ever-changing with new produce entering the market and food trends occurring in New Zealand. We are not only passionate about these discoveries but value the genuine stories behind the people, their dedication and the food they supply to us.

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18Sep

Frozen Awarua Whitebait: Fiordland’s Delicacy, Ready for Your Spring Menu

Wild-Caught from Awarua’s Remote Rivers

Our whitebait is harvested from the Awarua River, located in Fiordland’s untouched wilderness. Known for its clean, glacial-fed waterways and sustainable fishing practices, Awarua is one of the most productive whitebaiting regions in the country. The catch is quickly processed and frozen to lock in flavour, texture, and freshness.

Why Choose Frozen Awarua Whitebait?

  • Premium Quality: Wild-caught and snap-frozen to preserve its delicate flavour.
  • Convenient Supply: Available outside the short September to November whitebait season (while stocks last).
  • Versatile Ingredient: Ideal for fritters, omelettes, and gourmet dishes.
  • Sustainably Sourced: From a region with strong conservation and catch management practices.

Handling Tips

To get the best results in your kitchen:

  • Thaw gently: Defrost in the fridge overnight or under cold running water.
  • Avoid overmixing: Whitebait is delicate—handle with care when preparing fritters or batters.
  • Use promptly: Once thawed, use within 24 hours for optimal freshness and texture.
  • Store frozen: Keep at -18°C or below until ready to use.

Perfect for Foodservice

Awarua whitebait is a reliable and high-quality option for chefs, caterers, and hospitality providers who want to feature this Kiwi favourite on their menus. Whether you're serving classic fritters or adding a gourmet twist, it’s a versatile ingredient that brings a taste of Fiordland to your plate.


Ready to order Awarua whitebait?

Get in touch with our CS team, your account manager or order directly from our website or ordering APP.

The Produce Company | Store

Want to become a Produce Company Customer?

Click on the link below, fill out the online form and one of our account managers will be in touch.

The Produce Company | Account Enquiry

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