What Makes It “Prime”?

Prime Steer Beef comes from young male cattle that have been raised specifically for meat production. These animals are typically grass-fed and finished on grain or pasture, which gives the beef:

• Beautiful marbling
• A rich, clean flavour
• Tender texture that holds up in any cooking method

It’s the kind of beef that performs just as well on a fine-dining plate as it does in a rustic, slow-cooked dish, and keeps your customers coming back for more.

Sourced with Care, Delivered with Precision

We work with trusted New Zealand farmers who raise their cattle with care and respect. That means:

• No added hormones
• Ethical farming practices
• Local processing for peak freshness

Our in-house butchery team takes it from there, preparing each cut to your kitchen’s exact needs—whether you’re after thick-cut ribeyes, trimmed sirloins, or something more bespoke.

Why Chefs Love It

Ask any chef who’s worked with Prime Steer Beef and you’ll hear the same thing: it’s reliable. The marbling ensures even cooking, the flavour is consistently excellent, and the texture is always spot-on. It’s the kind of protein that lets the rest of the dish shine.

Perfect Cuts for Every Menu

Whether you're crafting a classic steak dish or experimenting with modern cuisine, Prime Steer Beef offers versatility and performance. Popular cuts include:

• Eye Fillet / Tenderloin
• Scotch Fillet / Rib Eye
• Sirloin / Striploin
• Rump Cap
• Short Ribs
• Point End Brisket
• Bavette

Delivered Fresh, Every Time

We know timing is everything in hospitality. That’s why we offer:

• Next-day delivery 
• Vacuum-sealed packaging for freshness
• Custom portioning to reduce prep time

Whether you’re planning a seasonal menu or need a last-minute top-up, we’ve got you covered.

Ready to Try Prime Steer Beef?

Talk to your account manager or browse our online ordering platform to see what’s available. Your next signature dish might just start here.

The Produce Company | Store

Want Open an Account with the Produce Company?

Fill in the online account enquiry and an account manager will be in contact.

The Produce Company | Account Enquiry