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Welcome to our world of produce

Get to know our dedicated farmers, growers, producers and exclusive partners as we explore their New Zealand farms and locally grown produce. Whether it is communicating first-hand information from these talented folks or sharing the stories behind the produce you receive. Our goal is to take you on the road of discovery with all things food.

The food industry is ever-changing with new produce entering the market and food trends occurring in New Zealand. We are not only passionate about these discoveries but value the genuine stories behind the people, their dedication and the food they supply to us.

Join us as we share our 20 years of industry knowledge and the continual discovery in all things food.

Citizen Soda: the Smart Choice for Foodservice

What Is Citizen Soda?

Citizen Soda is a line of sparkling soft drinks made from upcycled, imperfect fruit—fruit that would otherwise go to waste due to cosmetic blemishes or surplus supply. Developed by Citizen Collective, a multi-award-winning food rescue and upcycling organisation, these sodas are a delicious solution to food waste and a celebration of sustainability.

Flavours That Pop

Citizen Soda comes in a vibrant trio of flavours, each made from rescued New Zealand produce:

  • Sparkling Cherry – Rich, punchy, and packed with flavour from rescued cherries. Each can saves up to 29 cherries from going to waste.
  • Orangeade – Zesty and refreshing, made from weather-damaged oranges.
  • Pink Lemonade – A light, citrusy blend of rescued cherries and lemons with a fruity twist.

These sodas are not only delicious—they’re low-impact, locally made, and visually striking, with graffiti-style packaging that adds flair to any fridge or bar.

Why Foodservice Loves Citizen Soda

As a premium foodservice distributor, The Produce Company partners with brands that align with our values of quality, innovation, and sustainability. Citizen Soda ticks all the boxes:

  • Eco-conscious appeal – Perfect for venues looking to reduce their environmental footprint.
  • Locally sourced – Made in Aotearoa using New Zealand-grown fruit.
  • Versatile – Serve chilled as a standalone refreshment, mix into cocktails, or pair with seasonal menus.
  • Story-driven – Customers love knowing their drink helps fight food waste.

Whether you're running a café, restaurant, bar, or catering business, Citizen Soda adds a meaningful and marketable edge to your beverage offering.

Order Through The Produce Company

We make it easy to stock Citizen Soda through our online ordering platform and chilled delivery service. As Auckland’s trusted foodservice supplier, we’re proud to support Citizen Collective’s mission and bring their rescued sodas to kitchens and venues across the North Island.

Ready to Sip Sustainably?

Join the movement. Add Citizen Soda to your next order and serve drinks that make a difference.

👉 Explore our beverage range
📦 Fast delivery | 🌱 Sustainable sourcing | 🇳🇿 NZ made

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